Jennifer Aniston was once our ‘Friend,’ a woman who would make us laugh our asses off in the newest romantic company,  dove into the fragrance scene with her debut scent that she uniqly named Jennifer Aniston and is now in a new part of the beauty world.  Jen’s taking on the world of Hair Care.

Miss Aniston is now the celebrity spokesperson and co-owner of the hair care line Living Proof .  I have perused the webpages of this brands website and I am intrigued by its claim of being able to prime, amp up volume times 2, restore damaged hair, make your hair luxurious and full, eliminate frizz and straighten your hair for DAYS.  The most intriguing part is that the price of the products won’t break the bank, as long as you don’t buy the ENTIRE LINE all at once.

According to the LivingProof Website, Jill Beraud, CEO says, “Jennifer embodies everything we stand for – a unique combination of beauty and brains,” “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”

Jennifer returns the favor of uptalk about her new endeavor.  “What caught my attention about Living Proof is the company’s unique approach to hair care – using scientific technologies to offer women actual proof in a bottle rather than hoping for results. Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it,” says Jen. “After using these products, I felt like I finally discovered a solution that works every day.”

The Wall Street Journal is saying that “Polaris Venture Partners–a firm whose portfolio includes stem-cell therapies, transcranial magnetic stimulators, nanoparticle therapeutics and implantable medical devices—was the driving force behind Living Proof, which is in the business of giving women prettier hair.”  They are also saying that “Living Proof, which sells products to straighten hair, restore dry hair and eliminate frizz, has scientists from Harvard University and the Massachusetts Institute of Technology, and has nine patents under its belt related to polymer technology.”  This is some hard core product for your hair that may actually, for the first time, do what it says it’s going to do.

From all the pop culture that I follow, I haven’t seen Jennifer Aniston back a ton of products.  Only a handful at a time is what she seems to take on, and really, one of them is water, of all things- so you know that when she is going to back something up, she wants it to be the real deal.

Check out LivingProof.com and Let me know what your first impressions upon reading up on the products are and whether or not you would be one Jennifer Aniston loving, Living Proof groupie…I may be the next one, myself.